Your income has plateaued. That proposal you sweated over barely got an acknowledgement. Business is okay but… just okay.
You know you’ve got what it takes to be doing better than this. You can see other firms who you know aren’t nearly as rigorous in their approach, don’t have the same experience and expertise as you do, and yet seem to be growing like an aggressive rash. And that’s incredibly frustrating (even though you’re far too professional to admit it).
Before sharpening up your marketing, hiring a new business person, or putting more into Google Ads… The one approach that’s more effective than any other is developing a strong positioning.